Page 51 - 2596-CA SR Lanka- Annual Report 2022

Student Enrolment
Student enrolment remains a key the University of Sri Jayewardenepura, application. Resource personnel for the
mandate for CA Sri Lanka. A 360 degree Kelaniya and Jaffna and two Gold “Gurunena ‘’ workshops are selected
approach combining routine awareness medals, one each, to highest achievers from among CA’s panel of accredited
building activities and targeted marketing from the Department of Accounting lecturers from leading state universities
campaigns underpin CA’s efforts to at the University of Wayamba and around the country.
ensure a steady year on year increase in Department of Finance at the University
student enrolments. of Kelaniya. CA Sri Lanka sponsored Driven by its target of achieving 6,500
the Jaffna University Accounting Day new registrations for the twelve
The “Sisunena” seminar series 2022. The CA also leverages its ongoing months ending 31st December 2022,
conducted for A/L students around the partnership with AAT Sri Lanka to CA went beyond the customary
country seeks to raise awareness and conduct joint promotions. Special events awareness building initiatives to launch
create visibility for the CA qualification organised to celebrate World Accounting its most ambitious thematic marketing
among prospective students (primary Day continue to give CA good traction for campaign to date. Centred around the
audience) and their parents (secondary its student enrolment programme. tagline #WinLifeWithCA the campaign
audience). demonstrates the versatility of the CA
The “Gurunena” programme for qualification and highlights it as the
As part of the overall approach to academic staff involved in the A/L most credible professional career path
improving visibility, CA participates in commerce stream is yet another major guaranteed to sustain long term global
career guidance and career fairs and visibility initiative by CA. Supported career mobility. To enhance the impact of
undertakes sponsorship of school and by the Ministry of Education, the the #WinLifeWithCA campaign and make
university events. In 2022, CA Sri Lanka “Gurunena‘’ workshops focus on it more relatable to the target audience,
awarded three gold medals with cash educating A/L commerce stream short testimonial videos showcasing
prizes to the best performer student teachers on the latest SLFRS standards, success stories of young CA members
in the Department of Accounting at its theoretical principles and practical were also included.

CA SRI LANKA | Integrated Annual Report 2022 49