Page 54 - CA Sri Lanka Integrated Annual Report 2023
P. 54

VALUE CREATION REPORT







           UPSKILLING PROGRAMMES

          The Multimedia English Language Center (MELC) and the IT Training Division were   Being an accredited exam center for
          strategically set up to support the language and communication needs and IT proficiency   Cambridge Assessment, CA Sri Lanka
          of students who enroll with the CA programme. CA Sri Lanka in its endeavours to   has been conducting Cambridge BEC
          uplift the standards of the prospective Chartered Accountants have provided with skills   Higher exams and with the introduction
          development programmes throughout the curriculum. These upskilling programmes of   of CS3 examinations, 7 exams have been
          CA ensure that students who graduate as Professional Accountants possess language   conducted for 2023.  In this backdrop,
          proficiency and IT literacy that are required to perform their role as a fully-fledged   both online and paper based exams were
          Chartered Accountant.                                                conducted thus increasing the frequency
                                                                               of exams and making the exam process
          Performance Highlights                                               more vibrant for the first time in the
                                No. of Individuals Completed                   history. A total number of 2,229 students
                                                                               sat for both local & Cambridge BEC Higher
          Examination Type                           MELC    IT Training Division
                                                                               exams during the previous year.
          Business Level I                           3,983                 -
          Business Level II                          3,552              2,286  Strategic Communication (CS4)
          Corporate Level                            2,327              1,053  The soft skills programme at the Strategic
          Strategic Level                             569                  400  Level was another significant programme
                                                                               that has been conducted by this Division
          Multimedia English Language Center (MELC)                            to groom future Chartered Accountants
                                                                               with the necessary career skills to gain
          The Multimedia English Language Center (MELC) has taken on the vital role of delivering   professional success. Meeting with this
          Communication Skills programmes within the core curriculum, aimed at reinforcing the   growing demand, during this period, 08
          soft skills and competencies of Chartered Accountants.
                                                                               soft skills programmes were completed
                                                                               with a total of 569 students.
          Business Communication at Business Level (CS1 & CS2)
          The unique feature of this Communication Skills Curriculum is in the first two levels   CA Student Best Speaker Contest
          as it helps the students to enhance their Business English skills while gaining   The CA Student Best Speaker Contest, an
          academic success through blended learning programmes under English for Specific   annual event which has been  conducted
          Purposes (ESP), focusing on all 4 skills. In this ESP programme, practical concerns of   since 2013 to provide a platform for the
          language learning have been given paramount importance while specialized linguistic   students to sharpen their Public Speaking
          characteristics of different disciplines been integrated into the syllabuses. This will   skills, was successfully conducted last
          provide opportunities for learners to develop skills & competencies to deal with real-life   year.
          situations that they would encounter in their career.
                                                                               English for Starters course
          The Business Communication 1 (CS1) at Business Level I, has been introduced
          especially to make the students ready for English medium stream from Business Level II   The course ‘English for Starters’ was
          onwards.                                                             launched by MELC last year to uplift the
                                                                               language skills of students who need
                                                                               support to improve their skills while
          Corporate Communication at Corporate Level (CS3)
                                                                               making them ready for English medium
          The main objective of the Corporate Communication (CS3) programme is to equip the   education. Three programmes were
          promising accounting professionals with the necessary communication skills to drive   conducted free-of-charge in order to
          business accomplishments not only locally but also in the international arena more   make the students more enriched with
          efficiently. With the introduction of a new local course, similar to that of the Cambridge   necessary language skills.
          BEC Higher in considering the affordability and flexibility, a new CS3 course was
          introduced.















          52   CA Sri Lanka Integrated Annual Report 2023
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