Page 16 - CA Sri Lanka Integrated Annual Report 2023

CHIEF EXECUTIVE OFFICER’S REVIEW

Student Enrollment and Service Lounge to CPD, ethical standards, industry external partners, including the Sri
in August 2023. Our focus on student- engagement, and adaptability. These Lanka Standards Institute, to deliver
centricity ensures that the redesigned strengths position CA Sri Lanka as comprehensive training on 5S principles
lounge serves as a comprehensive a leader in professional accounting and their practical implementation for our
solution hub for both current and future education and contribute to the success staff to promote a culture of excellence
Chartered Accountants. Equipped with of its students and members in their and continuous enhancement within CA
informative LCD screens and user-friendly careers. Sri Lanka.
kiosks, our revamped reception ensures
a seamless experience for students, Empowering CA Staff Embracing Tomorrow
directing them to relevant divisions The staff at CA Sri Lanka play a vital role In the rapidly evolving landscape of the
with ease. The modernised lobby offers in driving the strategic direction set by accounting profession, several key trends
enhanced services, including career the Council. Their dedication, expertise, are continuing to reshape the profession
guidance, to foster student engagement and commitment are instrumental in and the industry alike. Key among these
and interaction. implementing and executing the council’s are Automation and Artificial Intelligence
vision and objectives. From administrative (AI) which are revolutionising traditional
Redefining Academic Education support to programme coordination and processes, streamlining tasks through the
Renowned for its commitment to operational management, the staff is a adoption of technologies like AI and cloud
advancing higher education, CA Sri Lanka critical pillar in our institute, ensuring the accounting, facilitating real-time access
made significant strides in expanding its smooth functioning of various initiatives to data. Furthermore, the utilization of
academic offerings with the introduction and activities throughout the years. data analytics and Business Intelligence
of the Bachelor of Management Honours (BI) tools enables the extraction of
in Business Analytics in July through Their proactive approach, professionalism, valuable insights from extensive datasets.
our academic arm, the SAB Campus. and collaborative efforts have undoubtedly Amidst evolving standards, regulatory
Furthermore, with a bold vision of contributed significantly to the overall compliance remains paramount, while
empowering the next generation of success and growth of the organisation, sustainability and Environmental, Social,
leaders in the South Asian region, the and to ensure our staff continues to be and Governance (ESG) reporting gain
SAB Campus also made history by being valued, the Institute, throughout the year prominence. As a responsible professional
one of the first Sri Lankan campuses to under review, embarked on a journey body that understands the importance
spread its wings in the region by offering filled with initiatives aimed at nurturing of embracing change and moving to the
its world-class degree programmes at the growth and recognition of our future, CA Sri Lanka has rolled out a series
the Cambrian International Study Centre valued employees in an effort to further of initiatives to complement the evolving
(CISC) in Bangladesh. cultivate a cohesive, unified team that is landscape.
passionately aligned with the overarching
New Code of Ethics for Mid-Level objectives of CA Sri Lanka. Appreciation
Accountants I wish to express my sincere appreciation
In 2023, CA Sri Lanka further bolstered Further, recognising the importance of for the invaluable guidance provided
the integrity of the accounting profession employee engagement, CA Sri Lanka by the President and Members of the
by introducing a tailored code of conduct also organised the “Mind Masters Quiz Council, along with the diligent efforts
and ethics for mid-level professional Competition” in November 2023 to foster of numerous committees and dedicated
accountants. The code, applicable to both collaboration and team spirit and to staff. Additionally, I extend my gratitude to
Certified Business Accountants (CBAs) celebrate the talent and achievements of all members and students who serve as
and Certified Corporate Accountants our dedicated staff. the primary stakeholders of our institute.
(CCAs), aims to enhance the credibility of Your support, feedback, and active
mid-level accountants produced by CA Sri Policy and Process Improvement participation are the cornerstone of our
Lanka, totaling 6,238 CBAs and 43 CCAs. In 2023, the Human Resource Division institute’s success.
took diligent efforts in refining policies
Additionally, the Institute last year and processes to foster a more organised Together, we will continue to strive
celebrated the milestone of awarding and transparent work environment within towards our shared goals with resilience
over 1,600 scholarships through the CA CA Sri Lanka. The reintroduction of the and determination.
Scholarship Programme, since the CA Employee ID card system has ensured
Foundation was established in 2010. uniformity and professionalism across the
organisation, reflecting our commitment
CA Sri Lanka’s strengths lie in its to standardization. Asoka Piyadigama
reputation, comprehensive curriculum, Chief Executive Officer - CA Sri Lanka
practical skills development, global To further enhance collaboration, the
recognition, alumni network, commitment HR division also collaborated with

14 CA Sri Lanka Integrated Annual Report 2023